Logo PINK!

* This production was made during my work relationship at in60seconds

De Hoofdkamer


Rising to the top can be a lonesome journey, and it has been for many high school principals. You're in your late forties, fifties or sometimes even sixties. And now the weight of the entire school is resting on your experienced shoulders... But when it all gets a little much, who do you turn to for help?

That's why the VO-raad invented "De Hoofdkamer" (The Principal's Office): a place where principals can meet and greet and share their experiences, together.

What's a principal?


Hard-working, charismatic, probably short on time. A school principal is a matured professional but is surrounded by teenagers every day of the week. How would you approach someone like that? Is she a rigid and disciplined giant - or more like that awkward parent who thinks they're hip? Probably a bit of both.

Take out your rulers


These are some of our very first designs. We wanted to keep the mood personal, relatable. Just like every principal has her own story and experiences we made a bunch of unique characters. Some big, some short. Some dressed modestly while others are rather flamboyant. My personal favorite (by far) is the lady with the amazingly red, waving hair.

Learning curve


We wrote a short story: the valiant principal stands proud among her students. She keeps out an eye and lends a hand when needed. But what if she's one hand short? The principal's office is just a door away. We show that every principal is as much a boon to their students as she is to her peers, and that together they can grow even stronger and more vibrant.

A for Animation!


We think we made a charming and heartfelt animation. The characters are bold and colorful. We show that their experience, thoughtfulness and humanity don't go unnoticed. And we hope that in years to come "De Hoofdkamer" will lend them a shoulder whenever they're in need.


I've worked with big companies and small organizations, both with teams and individuals. If you've got a story to share I would love to hear it. Please get into contact by sending me an e-mail or giving me a call.

(+31) 06 4392 4786
(+31) 06 4392 4786